What is Bookbits? We produce 5-7 minute interviews on books. We interview authors or editors or translators or sometimes illustrators. These interviews have a number of lives: - they are distributed to radio stations across Canada where they are used as:drop-in features, material for arts shows, or news magazines
- they appear as videos on YouTube.com
- they can be hosted on your own site or simply linked to us
WHAT IS THE COST? Bookbits is cheaper than mailing a press release! $280.24 divided by 450 stations=62 cents each!
WHY USE RADIO?
-95 percent of Canadians listen to radio every week. -They listen an average of 22.7 hours per week. -89 percent of those listeners listen to the radio stations targetted by Bookbits
WHY BOOKBITS?
-Bookbits interviewers are professional broadcasters who actually READ THE BOOK!!! -Bookbits finds the angle that will interest radio stations. -Bookbits is recorded on broadcast standard equipment, digitally edited and distributed digitally to radio stations from coast to coast to coast.
WHAT IS THE RATE STRUCTURE?
The interview is $277.59 if recorded within 100 kilometres of Toronto or if recorded while Bookbits is touring across the country. There is a $60 surcharge to cover studio and phone costs for other areas.
HOW DO I ARRANGE A BOOKBITS INTERVIEW?
Contact: Craig Rintoul-Executive Producer Bookbits PHONE: (519) 442-5799 E-MAIL:
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Or check out samples on our website at www.bookbits.ca .
Kudos Coast to Coast
"Keep up the good work. Bookbits are a pleasure to both air and work with.-CHMR St. John's, NFLD
"It's a pleasure to receive material that features and promotes "Canadian" stories and authors. Please don't stop sending them to us.-CKEC, New Glasgow, N.S.
"(Listeners call and ask) 'Where can I find that Book'--'I want to know more about that...'-'Is it available here in Fredericton?'-CIHI, Fredericton, N.B.
"We find the Bookbits to provide a good mix with our local features and hard news...Listeners call to get name of Publisher and where book can be purchased."-K-100 Radio Saint John, N.B.
"Listeners phone in and comment on a piece and want name of book publisher....Keep up the good work!"-CFRC-FM Kingston, Ontario
"Very Good. Keep them coming!...(We receive) phonecalls to secure details on authors/publishers"-CFOS-Owen Sound, Ontario
"Looking forward to more Bookbits"-CJSD Thunder Bay, Ontario
"(Listeners) phone for more info. eg. where to get the book" - CKLA, Guelph, Ontario
"The production values are great. An enjoyable host. The concept of Bookbits is fabulous, and provides information and reviews that might not normally get air play.-CJAM Windsor, Ontario
"We have received calls from listeners enquiring about specific books. We really enjoy the Bookbits and so do our listeners, and we certainly appreciate the service."-CKAP Kapuskasing, Ontario
"I do enjoy 'The Bits'.(Listeners call) for publisher's name or Book Title."-CKTB St. Catharines, Ontario
"(We receive) inquiries into book availability. Will give caller publisher and suggest local book stores to order through."-KX-96, Brandon, Manitoba
"Good items...Well done."-CKUA-Alberta Access Network
"Don't stop producing!"-CJVB Vancouver, B.C.
"It's always interesting to hear your interviews and see which topics you're covering."-CFMI New Westminister, B.C.
"You've provided good variety. Refer (listeners) to local book stores to check for copies."-CHRK, Kamloops, B.C.
How do radio stations use Bookbits?
43.24 percent of stations use Bookbits in a magazine show 8.1 percent use it as a news feature 18.9 percent stand-alone feature 10.81 percent edited clips 13.5 percent tip service 5.4 percent other-Canadian Literature Show and Filler Material
How often do radio stations play each interview?
61 percent of all stations play an interview once 31.25 percent of all stations play interview twice (or more) 31.25 percent of all stations make their frequency determination depending on the interview.
COMMERCIAL RADIO STATIONS
Always Likely Unlikely Not Air Environment 37.50 62.50 00.00 00.00 Business 11.11 66.67 22.22 00.00 History 27.27 36.36 36.36 00.00 Biography 12.50 50.00 25.00 12.50 Reference 00.00 00.00 88.89 11.11 Children’s 11.11 55.56 33.33 00.00 Academic 00.00 44.44 44.44 11.11 Political 10.00 40.00 50.00 00.00 Cookbook 20.00 40.00 30.00 10.00 Fiction 00.00 66.67 22.22 11.11 Drama 11.11 33.33 44.44 11.11 Poetry 11.11 11.11 55.56 22.22 Gen.Non-Fic 20.00 50.00 30.00 00.00 Regional 20.00 80.00 0.00 00.00 Local 44.44 55.56 0.00 00.00 Readings 00.00 37.50 62.50 00.00
CAMPUS AND COMMUNITY STATIONS
Always Likely Unlikely Not Air Environment 81.82 18.18 00.00 00.00 Business 22.22 11.11 44.44 22.22 History 30.00 60.00 10.00 00.00 Biography 45.45 54.55 00.00 00.00 Reference 33.33 55.56 11.11 00.00 Children’s 30.00 50.00 20.00 00.00 Academic 40.00 60.00 00.00 00.00 Political 50.00 40.00 10.00 00.00 Cookbook 33.33 11.11 22.22 33.33 Fiction 45.45 45.45 09.09 00.00 Drama 50.00 50.00 00.00 00.00 Poetry 63.64 36.36 00.00 00.00 Gen.Non-Fic 50.00 50.00 00.00 00.00 Regional 50.00 50.00 00.00 00.00 Local 72.73 27.27 00.00 00.00 Readings 45.45 45.45 00.00 00.00
What kind of inquiries do stations get from listeners?
"Where book is available." "Where did you get that (interview, etc)" "Where do I get this for my grand children-relatives-(for gifts)" "Where to find particular books at." "They want copies or for us to repeat since they missed the first few minutes of the interview." "Repeat of book title, author etc." "Asking about titles. Request for replay of a particular author" "Source of books, is the most frequent question." "Where locally to find book." "Sources of information and/or additional information" "Name of book; publisher;author; where it can be found." "They want to know where the book can be sold-If we're selling it and if the interview will be re-aired or the next interview show."
A few of the authors who have been interviewed for Bookbits:
Pierre Berton Michael Ondaatje Carol Shields Oakland Ross Charles Foran Karen Connelly Steven Heighton Diane Schoemperlen Christine Slater Bill Gaston Sharon Butala Lynn Coady
A few of the publishers who use Bookbits:
Penguin Canada Random House of Canada McClelland & Stewart McArthur & Company Wiley & Sons Raincoast Chronicle Books Turnstone Press Vehicule Press
Bookbits-USA
How much would it cost to get your author into more than 11,000 radio stations across the United States?
Would you believe less than 9 cents each?
Bookbits produces 3-7 minute interviews on books. These interviews are distributed via satellite to 11,000 radio stations nationwide. Radio stations play them on newscasts, news magazine shows or as drop-in features.
What is the cost?
Bookbits delivers a professional ready-to-air interview for less than the price of sending a one-sheet press release!
$950 U.S. divided by 11,000 stations= less than.09 cents each!
Why Bookbits?
-Our interviewers are professionals who READ THE BOOK! -We find a fresh angle that will interest radio stations. -Bookbits is available to most of the top three stations in markets across the country, PLUS the entire National Public Radio network. -Our interviews are recorded on broadcast quality equipment, digitally edited and distributed via satellite to 11,000 radio across the continent. -Bookbits has been used successfully in Canada for almost 10 years. -We are a simple, low-cost addition to your marketing plan. -Bookbits radio stations pay nothing for the service which provides them with high quality, ready-to-air material. -Bookbits radio station sales managers sell the feature to their local bookstore or national chains who stock your books. -Bookbits offers volume discounts to publishers who reserve early!
Bookbits Craig Rintoul-Executive Producer 24 Grand River St. South Paris, Ontario CANADA N3L 2B2 E-mail:
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BOOKBITS-USA ON ABC SATELLITE NETWORK
WHY ABC?
Bookbits-USA on ABC reaches over 7,000 radio stations across the United States or 2 out of three radio stations in the country. These are the top 1, 2 and 3 radio stations in the nation's major markets. Many of the stations are News/Talk format perfect venues for your author.
The Bookbits-USA/ABC satellite transponder reaches stations of the CBS Radio Network, the WOR Radio Network and more.
BOOKBITS-USA ON PUBLIC RADIO
WHY PUBLIC RADIO?
Bookbits-USA on Public Radio 5,000+ stations including the entire NPR network.
72% of Bookbits-USA listeners spent their leisure time last year reading books last year!.
Our audience is affluent, well educated, concentrated in the baby boom group 25 to 54.
71% of Bookbits-USA Public Radio listeners purchased books in the past year. 21% bought 6 or more hardcovers. 35% bought 6 or more paperbacks. 40% bought books as gifts. Listener's favourite literary genres are mysteries (28% of the audience), personal/business/self help (25%) cookbooks (17%), and children's (16%).
59% our listeners live in households earning more than $50,000. 34% earn more than $75,000. 19% more than $100,000! Median household income is $58,258.
58% of Bookbits-USA listeners have a college degree. 39% attended graduate school.
(SOURCE: Simmons,1997)
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